Press

Madeline Adventures press kit

Self-serve kayak and paddleboard racks at waterfront parks. No counter, no staff. Everything below is cleared for publication. For anything else, email Tim.

Press contact Photos

2026Founded

150+Customers served

1Rack open today

6More racks, summer 2027

Fact sheet

The short version

Madeline Adventures runs insured, locked racks of kayaks and paddleboards at waterfront parks. Customers book online, get a lock code by email, and launch. The first rack opened at Big Bay Town Park on Madeline Island, Wisconsin.

Company	Madeline Adventures, owned and operated by Madeline Holdings LLC, a Wisconsin LLC
Founded	2026
What it does	Fully self-service kayak and paddleboard rentals. Book online, receive a lock code, unlock the rack, paddle, lock up.
Open today	Big Bay Town Park, La Pointe, Madeline Island, Wisconsin (Memorial Day to Labor Day, daily 6 AM to 10 PM)
Customers	About 150 to date
Next	Six more racks open in summer 2027, in Maine, Massachusetts and Seattle. See the locations.
Pricing	From $20 an hour
Hosting model	Parks, towns and private waterfront owners host a rack. Madeline Adventures supplies, insures and runs everything, and the host receives a share of every rental. See partners.
Website	madelineadventures.com

Story angles

What reporters ask about

Access without staff

A rental business with no counter and no employees, run through online booking and lock codes.
How a small park or town can offer paddling with no added staffing.

Growing in 2027

From one island park in Wisconsin to six more racks in Maine, Massachusetts and Seattle.
How hosts are chosen and how revenue is shared with parks and towns.

Photos

Big Bay Town Park

Free to use with a credit to Madeline Adventures. Click for the full-size file. Photos are lightly edited for web (brightness, contrast, sharpness). Unedited originals are available on request.